Case Studies Local auto dealer Gains 853% ROI with precision email campaign DallasNews.com Generates 40% of MLT Vacations' revenue! Targeted Ad Campaign Yields Dramatic Results for Auto Dealer DART: Online advertising Created most traffic to new light rail stations! Cinemark: Zip code targeting gets results! JobCenter Delivers for New Client		Belo Interactive works with advertisers to develop customized marketing programs that specifically meet their needs. Included within this section are a few case studies exemplifying the advertising success several clients have experienced with Belo Interactive. Local auto dealer gains 853% ROI with precision email campaign Advertiser: Steakley Chevrolet Advertiser Objectives and Strategy: A local auto dealer sought to attract local consumers ready to make an automotive purchase. To reach these consumers, they chose to deliver a series of MySpecialsDirect email campaigns. The first email was sent to the initial target audience, then one week later a second email was delivered to individuals that opened the first email. Campaign Vehicle: MySpecialsDirect Targeted Segment(s): Plano Frisco North Dallas area Measurable Results: Phase 1 Results 25,199 emails delivered 26.5% open rate and 7.5% effective click rate 22 phone calls to the dealership within 2 hours after the first email was sent! Phase 2 Results 3,709 emails delivered 80.5% open rate and 5.0% effective click rate 75% of phone calls to the dealership resulted in an appointment! 50% of the appointments purchased a vehicle! Return on Investment: 12 vehicles were sold as a direct result of the MySpecialsDirect email resulting in a 853% return on investment!
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Case Studies Local auto dealer Gains 853% ROI with precision email campaign DallasNews.com Generates 40% of MLT Vacations' revenue! Targeted Ad Campaign Yields Dramatic Results for Auto Dealer DART: Online advertising Created most traffic to new light rail stations! Cinemark: Zip code targeting gets results! JobCenter Delivers for New Client		Belo Interactive works with advertisers to develop customized marketing programs that specifically meet their needs. Included within this section are a few case studies exemplifying the advertising success several clients have experienced with Belo Interactive. DallasNews.com generates 40% of MLT Vacations' revenue Advertiser: MLT Vacations Advertiser Objectives: Increase awareness of Worry-Free VacationsTM among those most interested in vacation travel and increase sales of travel packages among those most likely to research, shop, and purchase vacation travel. Campaign Vehicles: MySpecialsDirect SM emails Targeted online advertising Targeted Segment: Online: Visitors to the travel section of DallasNews.com MySpecialsDirect: Subscribers indicating an interest in travel that live in the Dallas/Ft.Worth area. Measurable Results: In June 2003, DallasNews.com generated 40% of the total Dallas revenue for MLT Vacations, and in May DallasNews.com was responsible for 25% of the Dallas revenue. In June, MLT Vacations' bookings increased by 50% and revenue increased by 38% due to the effectiveness of the campaign. Those that responded to the online campaign generally purchased a package within 10 days of clicking on the ad.
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Case Studies Local auto dealer Gains 853% ROI with precision email campaign DallasNews.com Generates 40% of MLT Vacations' revenue! Targeted Ad Campaign Yields Dramatic Results for Auto Dealer DART: Online advertising Created most traffic to new light rail stations! Cinemark: Zip code targeting gets results! JobCenter Delivers for New Client		Belo Interactive works with advertisers to develop customized marketing programs that specifically meet their needs. Included within this section are a few case studies exemplifying the advertising success several clients have experienced with Belo Interactive. Targeted ad campaign yields dramatic results for auto dealer Advertiser: Local D/FW Auto Dealer Advertiser Objectives: A local auto dealer wanted to increase awareness of the dealership and its inventory among consumers who were local, ready to buy, and willing to act now. Campaign Vehicle: Targeted online advertising Targeted Segments: DallasNews.com automotive section Visitors to the automotive section of DallasNews.com in the past 30 days Measurable Results: The response rate among the target audience was a stunning 7.7% The number of credit applications doubled while the campaign was running Searches for Local D/FW Auto Dealer automobiles increased by 17% on DallasNews.com The campaign generated 44% of the total calls into the dealership at a time when eight promotions were running in other media
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Case Studies Local auto dealer Gains 853% ROI with precision email campaign DallasNews.com Generates 40% of MLT Vacations' revenue! Targeted Ad Campaign Yields Dramatic Results for Auto Dealer DART: Online advertising Created most traffic to new light rail stations! Cinemark: Zip code targeting gets results! JobCenter Delivers for New Client		Belo Interactive works with advertisers to develop customized marketing programs that specifically meet their needs. Included within this section are a few case studies exemplifying the advertising success several clients have experienced with Belo Interactive. DART: Online advertising created most traffic to new light rail stations! In the summer of 2002, DART wanted to inform the public about new light rail stations opening in North Dallas and to encourage commuters to ride the new rail. In June 2002, DART began a full multi-channel advertising campaign to promote the opening of the new light rail stations in North Dallas. The multi-media campaign included an aggressive and diversified online component. For example, DART scheduled online banners, tiles, and EyeBlaster® rich media ads on WFAA.com and DallasNews.com. DART tracked the effectiveness of all mediums used in the campaign. WFAA.com and DallasNews.com created more new traffic to the light rail stations in North Dallas than all other advertising sources! Today, DART continues to use DallasNews.com and WFAA.com to promote it's services.
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Case Studies Local auto dealer Gains 853% ROI with precision email campaign DallasNews.com Generates 40% of MLT Vacations' revenue! Targeted Ad Campaign Yields Dramatic Results for Auto Dealer DART: Online advertising Created most traffic to new light rail stations! Cinemark: Zip code targeting gets results! JobCenter Delivers for New Client		Belo Interactive works with advertisers to develop customized marketing programs that specifically meet their needs. Included within this section are a few case studies exemplifying the advertising success several clients have experienced with Belo Interactive. Cinemark: Zip code targeting gets results In September 2002, Cinemark USA, Inc., a large motion picture exhibitor in North America, began using our permission-based email product, MySpecialsDirect, to introduce a new theatre location to consumers that lived in close proximity. They sent a single email promoting the IMAX Cinemark Theatre to individuals with interests in movies and entertainment that lived within a five-mile radius of the theatre. The email had an off-the-chart open rate of 81% and an outstanding 10% click-through rate! Obviously impressed by the success of the first email, Cinemark launched a second campaign within two weeks. But rather than promote one theatre, individuals within the key zip codes of all Cinemark theatres in surrounding areas were targeted. The second campaign also saw great results with a 65% open rate and 6% click-through rate! Cinemark continues to send MySpecialsDirect emails and has experimented with targeting different key demographics, including the Hispanic population.
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Case Studies Local auto dealer Gains 853% ROI with precision email campaign DallasNews.com Generates 40% of MLT Vacations' revenue! Targeted Ad Campaign Yields Dramatic Results for Auto Dealer DART: Online advertising Created most traffic to new light rail stations! Cinemark: Zip code targeting gets results! JobCenter Delivers for New Client		Belo Interactive works with advertisers to develop customized marketing programs that specifically meet their needs. Included within this section are a few case studies exemplifying the advertising success several clients have experienced with Belo Interactive. JobCenter delivers for new client Euthenics, Inc., an interior design firm, utilized JobCenter to fill a vacant support staff position. Previously, they placed traditional print ads to post job openings. But, within a couple of weeks of posting their job online, they received hundreds of resumes from qualified local candidates. Impressed by the volume of exposure her job listing had received on JobCenter, Euthenics, Inc., General Manager, Christie Hall said, "This is just amazing! Since the day the ad was placed, it has been non-stop resumes from fantastic candidates. We will definitely use JobCenter again!" JobCenter solves every HR recruiter's challenge of reducing recruitment costs, recruitment time, hiring more efficiently.
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