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With Belo Interactive Media, you can reach the audiences that are specifically interested in your products and services.
We work with you to create personalized marketing programs to find new customers, engage valuable current customers, deepen relationships and create repeat sales. We use Internet-based communications, including email, to help you build the foundation for loyal, long-term relationships with your most valuable customers.
Precision Placement
By placing an advertising campaign within a specific content area, you can reach highly loyal audiences visiting specific sections of our sites such as news, weather, business, sports, entertainment, and classifieds. Or, you can choose to sponsor particular web site sections by integrating your sponsorship message into the page.
Precision Advertising
With Precision Advertising, you can deliver your message to a specific audience segment. We can define your preferred audience segment through demographic selects, behavioral visitation patterns, or based on customer hobbies and interests. The demographic, behavioral and interest categories available for targeting include:
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Demographic Categories:
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Gender |
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Age |
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Income |
Interest Categories:
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Shopping |
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Entertainment |
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Financial Gurus |
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Health Nuts |
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Electronics Enthusiasts |
Purchase Intent Categories:
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Home Buyers |
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Automotive Shoppers |
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Job Seekers |
Precision Email
With Precision Email, you have the unique opportunity to directly reach highly valuable, receptive consumers who are interested in your products and services. With email advertising, you have the ability to reach niche audiences based on the subscriber's interests, demographic information, or geographic location.
Email program options include:
 MySpecialsDirect
Email Newsletters
Precision Profiler
Precision Profiler allows you to identify your primary target audience for a particular advertising campaign by analyzing customer reaction to a non-targeted campaign. Through this study we can help you pinpoint the demographic or psychographic audience that best responds to your advertising messages.
Classified Programs
Capture customers as they prepare to purchase a home, car, or seek a change in employment through Belo Interactive Media's powerful classified programs. Each of these proven programs offer a variety of options, from listings to integrated advertising solutions, so you can enjoy exceptional results. For more information on our Vertical Products, click here.
Custom Content Sponsorships
Belo Interactive Media can assist you in developing a content area within a related topic section of the site that promotes your business in an informative way. This unique publicity provides customers the opportunity to learn more about your product or service in a powerfully educational way.
Custom Contests or Promotions
Online contests are a terrific way to generate awareness, capture potential leads, or generate traffic for your product or service. Belo Interactive Media can develop and host your online contest either through one of our sites, or yours.
Day Parting
Deliver your advertising message during a specific time of day or day of week depending on the type of audience you are trying to reach. |
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